mercoledì 6 maggio 2015

Ambiguity for Prada

Prada is ambiguous. For the new advertising campaign pre-fall woman and man autumn-winter 2015-16 portraits on a gray background. Images taken in New York by Steven Meisel portray men and women elegantly unique.Maartje Verhoef, Niels Trispel, Willow Hand, Artur Chruszcz, Aya Jones,Johannes spaas, Natalie Westling, Finnlay Davis, Julia Nobis and TimSchuhmacher interpret the collections of Prada for the coming winter.

But what is the ambiguity for Prada? Androgen style and minimal with strong colors. There is no space for shades or different tones, except for some single pieces, to keep in the closet for a possible event. A new concept for the fashion designer Miuccia Prada who chooses just a single material: nylon. Severe shapes, office uniforms and the super chic jacket reinterpreted and redesigned taking the past atmosphere into the new future. A single color: absolute black or navy blue. Sometimes an animalier coat or camel, a tartan colored interrupts the game and conceptual monochrome Prada that continues to develop around the man-woman relationship.

Man and woman walking proudly through the streets. White faces and bright colors on her lips, red or black. 60s hairstyles for him, modern style bon-ton for her. No accessories for her on the face and no beard for him. A return to the simplicity of youth?

Besides the complexities and contradictions related to the genre they have always been a central theme for Prada, evolving. What to take men from women? What held the women themselves? Often the deepest forms of mutual influence is less obvious, and less visible said Miuccia Prada. Couples detached and distant or intimately embraced photographed on gray background that draw attention to a mix of elegance, composure and challenge. The poses give an infinite freedom of interpretation of the relationships between the characters.

Are you a boy or a girl?


Simone Palermo
06/05/2015




sabato 25 aprile 2015

I AM NOT SUPERSTITIOUS EXHIBITION

Art Café London for years organizes art events in London and in Italy for artists, galleries and art associations ready to get to the UK market or just wishing to take the first step to explore one of the most important market. After the success of the two previous editions, sponsored by the Tuscany Region, Provincia and Municipalità of Pisa, University of Pisa and Navicelli Company SPA, the third edition provides an opportunity for many artists to exhibit their works in an exhibition in London. The event has a central topic: superstition.
The "Superstition" is the belief in supernatural causality—that one event causes another without any natural process linking the two events—such as astrology, religion, omens, witchcraft, prophecies, etc., that contradicts natural science. Even we know that the behavior dictated by superstition does not always give an effective result, we tend to imagine that there is some hidden force that governs the events. From here the concepts of good and bad luck with its related examples: black cat, salt, purple and so on. The superstitious gesture is not the cause of what is happening and common sense suggest that we should stop practicing, but not always Why?
The argument has inspired many specialists in this sector as university teachers and now it will be the turn of our artists. In Italian superstition is felt especially in the south of the Region. This event consists of several activities: conferences, educational meetings, interactive initiatives for adults and children, and live performance. The show will host numerous artists, including those who have had access to the final selections for the previous edition of London 2014. Also this year the selections are open to artists from all over the world.
Art Café London gives the opportunity for all the young artists with not support by  galleries to have a space in the international english market.  If you are an artist, or a group or a gallery that wants to have an opportunity to exhibit your works in an exhibition, this is the place. Interpreting and representing the superstition is the aim of this edition. In a city like London, where nothing follows a logical rules, where cultures, colors and spirits are together, this exhibition comes to help you find the ambiguous meaning in contemporary society through every means of expression and the use of all kinds of material. Words and the many different ways to live in a complex communication because everyone is different and bring a different way of interacting.



The exhibition takes place April 22 to 29 in a prestigious and picturesque location, the CRYPT GALLERY, PANCRAS CHURCH


I Am Not Superstitious Exhibition 22nd – 29th April 2015

Londra- Art Café London da anni organizza eventi d'arte a Londra e in Italia per artisti, gallerie e associazioni d'arte pronte ad arrivare al mercato inglese o anche solo che vogliano fare il primo passo per esplorare uno dei più importanti mercati d'arte esteri. Dopo il successo delle due precedenti edizioni, patrocinate dalla Regione Toscana, Provincia e Comune di Pisa, dall’Università degli studi di Pisa, dalla Società Navicelli SPA, dalla Confcommercio e dalla Fondazione Pisa, la terza edizione prevede la possibilità per molti artisti di esporre le proprie opere in una mostra che sarà allestita a Londra. L’evento ha come tema centrale la superstizione. La ” Superstizione” è una credenza di natura irrazionale che può influire sul pensiero e sulla condotta di vita delle persone che la fa propria: in particolare, la credenza che gli eventi futuri siano influenzati da particolari comportamenti senza che vi sia una relazione causale. Lo Staff organizzativo dell’evento si avvale di figure specializzate con esperienza lavorativa a livello europeo in ogni singolo settore che concorre alla messa in opera dell’evento stesso dall’area logistica a quella tecnica dalla comunicazione alla gestione e posa in essere del progetto. Pur sapendo che i comportamenti dettati da superstizione non danno “sempre” un risultato efficace, tendiamo ad immaginare che ci sia una qualche forza occulta che governa gli eventi stessi. Da qui il concetto di fortuna e sfortuna con i suoi relativi esempi: gatto nero, sale, colore viola e via discorrendo.  Il gesto superstizioso non è la causa di ciò che accade ed il buon senso dovrebbe suggerirci di smettere di praticarlo, ma non è sempre così. Perché? L’argomento ha incuriosito e ispirato molti studiosi, ora sarà il turno dei nostri artisti. In Italia la superstizione è sentita soprattutto al sud. L’Evento è composto da più attività: conferenze, incontri didattici, iniziative interattive per adulti e bambini e live performance. La Mostra ospiterà numerosi artisti tra i quali coloro che hanno avuto accesso alle selezioni finali per la precedente edizione di Londra 2014. Anche quest’anno le selezioni sono aperte ad artisti provenienti da tutto il mondo. Art Café London da anni da la possibilità' così agli artisti non sponsorizzati da gallerie o con poche conoscenze nel campo dell'arte di avere uno spazio nel panorama internazionale del mercato Inglese. Se sei un artista, oppure un gruppo o una galleria che vuole avere un’opportunità di esporre le sue opere in una mostra, questo è il posto giusto. Per questa edizione verrà lasciato agli artisti il compito di interpretare e rappresentare la superstizione sotto qualunque aspetto ritengano più vicino alla propria sensibilità. In una città come Londra, dove nulla segue un filo logico, dove culture, colori e significati si mescolano tra loro, arriva questa mostra ad aiutare a trovare il significato ambiguo nella società contemporanea attraverso ogni mezzo espressivo e l’utilizzo di ogni genere di materiale. Una città così internazione che vede nell’uso del costume, delle parole e dei tanti diversi modi di vivere una comunicazione complessa. Ogni individuo è portavoce di un significato e con esso una storia e un modo di interagire differente.

La mostra si svolge dal 22 al 29 aprile in una prestigiosa e suggestiva location, la
 CRYPT GALLERY, ST PANCRAS CHURCH, in Euston Road

Patrocini: Regione Toscana, Provincia di Pisa, Comune di Pisa, Università di Pisa, S.p.a. Navicelli di Pisa, Confcommercio, Fondazione Pisa

Simone Palermo
















sabato 18 aprile 2015

RADKLAO OUWICHIAN AND THE ART OF HATS

London - It seems to be in a cartoon, in a different world. There are colors, shapes, stories, experiences, and diversity. The white rabbit from Alice is lost and it is trying to find  something…Welcome in Radklao’s wonderland.
Born in Thailand, Radklao Ouwichian burst onto the London fashion scene in the last two years. By day, she was a student in London and after several experiences she decided to do something for herself: an amazing hats designer.
 
“Two years ago I decided to change everything to become the person I always wanted to be...... Me!” she said. Radklao resigned her job, something that didn’t help her to find her way and with passion and time she designed her first hat bingo!
Radklao made different kind of hats. Something for every day, for the nights, for fun. Every single creation has a different story. There is an extraordinary personal vision in this young design. She create a new concept to wear hats. Fabrics, colors and shapes are the secrets for her success. Her motto is: be always yourself!
 
ROUGH UK had a nice chat together and she decided to dedicate a bit of her time to explain to me some points.
ROUGH UK: Tell me about your strength for your work
Radklao:  For sure my Inspiration.  It is about expression that can change every minute or each moment or every day. Hats are special for me. Hats are my inspiration. They can reflect how I see myself and how I want perhaps to be and to see the rest of the people around me.
ROUGH UK:Why London as your business?
Radklao: I am Thai, my family is there, my soul is there, but my business is here, in London, where I can do what I want. Is very important for me what this city gives to me. People, vibes, colors, all combine together to built my art. Thai is Home, London is my work.
ROUGH UK: One word to describe yourself.
Radklao: A bit different. For is very important to express myself. Two years ago I decided  who I wanted to be and this is the best thing that I have done. www.radklao.com







Simone Palermo

martedì 14 aprile 2015

Via Germanwings dalla metro di Londra La compagnia tedesca sospende tutte le attività di marketing nel Regno Unito

Londra. La compagnia aerea Germanwings ha ordinato la rimozione di tutti i suoi cartelloni pubblicitari dalla metropolitana di Londra dopo la tragedia del volo di linea Barcellona-Dusseldorf dello scorso 24 marzo. La compagnia tedesca, molto nota in Inghilterra per i suoi voli economici, sta attraversando un momento difficilissimo, tanto più che oltre all’enorme danno d’immagine per Germanwings arrivano anche i danni economici per Lufthansa. Infatti gli esperti del settore assicurativo prevedono che il disastro, provocato volontariamente dal copilota Andreas Lubitz, porterà Lufthansa a pagare un importo complessivo non inferiore ai 350 milioni di dollari. Il problema per la compagnia tedesca è aggravato dal fatto che essa sembrava essere a conoscenza dei problemi medici e psichiatrici di Andreas Lubitz. Secondo la Bild l’autore della strage seguiva un trattamento “medico particolare e regolare e la Lufthansa ne era al corrente”.
L’Airbus A320, secondo la ricostruzione, si è schiantato sulle alpi francesi per colpa del co-pilota, il ventottenne tedesco Lubitz, che avrebbe deciso di suicidarsi distruggendo l’aereo. Nel disastro sono morte 150 persone. Nel manifesto pubblicitario che la compagnia tedesca ha deciso di far sparire c’era una hostess di Germanwings che invitava a salire a bordo. Un portavoce della Germanwings ha riferito: “La compagnia ha momentaneamente sospeso tutte le attività di marketing nel Regno Unito e ha rimosso i poster e le campagne online. I nostri pensieri e le nostre preghiere continuano a essere rivolti alle famiglie e agli amici delle vittime”. Questo lo slogan che accompagnava l’immagine: “Preparatevi ad essere sorpresi. Visitate la Germania”. I manifesti pubblicizzavano voli economici da e per la Germania su diverse banchine della metropolitana e all'interno dei treni.
“Abbiamo rimosso 65 inserzioni nel giro di un'ora. Adesso stiamo eliminando i cartelloni più grandi da 17 stazioni: cinque sono stati tolti, altri dieci lo saranno in giornata. Per gli ultimi due cercheremo di fare il prima possibile”. Ne rimangono alcuni, in posizioni meno accessibili, che continuano a scorrere sui grandi monitor delle stazioni, ma verranno rimossi appena possibile”, ha comunicato l'ufficio stampa di Transport for London (TfL), l'autorità che gestisce i trasporti pubblici urbani di Londra.
Anche la compagnia Malaysia Airlines aveva eliminato alcuni tweet pubblicitari dopo l’incidente che aveva coinvolto il suo Boeing 777, l’8 marzo 2014. L’aereo scomparve misteriosamente nell’Oceano Indiano e non e’ stato mai ritrovato. I tweet promozionali (“Vuoi andare da qualche parte ma non sai dove? Le nostre offerte di fine anno ti aiuteranno”) furono giudicati inappropriati.http://wsimag.com/it/economia-e-politica/14521-via-germanwings-dalla-metro-di-londra

Miu Miu Summer 2015 Advertising Campaign





Cinematic storytelling and the interconnected narratives of the three fearless and beautiful actress empowers Steven Meisel’s latest campaign for Miu Miu.
Mia Goth, Imogen Poots and Marine Vacth in a series of cinematic tableaux, the images are captured through doorways, in several places with a multidimensional room story.
Three different faces, three different mood. Youthful Mia Goth on the bed looking into your eyes, Seductive Imogen Poots with a rebellious attitude with her mysterious shadows across her confident face in a massive red coat and Elegant Marine Vacth, one of the most young important French actress at moment, is contemplative and serene in a drawing room wearing a rose coat, the bag is placed at her feet leaving us unsure if she is arriving or leaving the scene.
These cinematic tableaux are filled with a sense of tension with a narrative story in a different scenario.
The sets is unique. Antique wallpapers, dark wood furniture, an unmade bed, creating a sense of home. The housecoat, the cardigans, the tube skirt and the blouses are a combination between innovative fabrics and re-imagined icons of the collection.
Each scene is separated and independent but linked with a dramatic atmosphere to create a new story. Each actress plays a role, and looking in on them. As you can see into the room there is a eye passage between us and the them.
An invisible voice tells us “ Would you like to enter? “

Simone Palermo
22/01/2015



LONDON FASHION KICK 2015

London- It ended just the first edition of the London Fahion Kick. The slogan is very easy: Italian do it better. LFK is a very new reality, and in fact this was the first organized parade. The team is composed entirely of Italians: a leader's Nadia Spita as event manager for Art Café London, Marta Lenzi as freelance stylist and events producer and Silvia Thomas the PR. Together they have built a team made of MUA and hairstylists, graphic designers, photographers and social media managers and five fashion designers all Italians, and have organized an evening of fashion at Café Rumors of Bromley, a suburb south of London.
The Fashion Event keeps up the flair in the fashion environment a short period after the London Fashion Week. Champagne and mini arancini as traditional Italian food with beautiful models who taken part of this amazing event. A surreal collection of accessories, and ready-to-wear brands of Tiziana Mancarella, Cauchemar, Luna Retort by Gabriele Srl, Aurora Powerful and De 'Hart. Five the Italian new design-talents.
This original concept was a vibrant and very popular Venue in the Borough of Bromley London, owned by one of the most influence restaurants manager in UK. Guests, bloggers, journalists and creative people  have completed the night to give to the guest the most interactive and fashion night.
There are so many talents in Italy and all of them are waiting to be noticed. A new young voice wants to be heard in the fashion business.  Professionalism, commitment and passion are the words that describe the event.http://www.rough-online.com/article/2358-london-fashion-kick-2015

Simone Palermo




sabato 13 settembre 2014

KEEP YOUR EYE ON: HELEN ANTHONY

In a time where everything looks the same, there is a design brand that makes stands out. Helen Anthony. It is distinguished from others by the message and by the freedom of his soul, which makes the modern man not only free, but above all feel refined and sophisticated.  Helen Anthony is a new brand that has come into the world of luxury fashion.  Their origins hail around the mid-2013. And their history is very unique. The brand carries special memories and moments of life.
Anthony the designer of the brand has been fascinated by clothes since he was a teenager.  And from this love of fashion a creator was born.  But he wanted to create clothes from his own personal experience.  Experiences influenced by his beloved grandmother, which he has dedicated his brand to her. And thusly the story starts. Each and every design focuses on people with elegance, those who want to make a statement and express themselves through what they wear, leaders not followers.
His design combine his innate creative abilities, which results in an effortless and wearable line that reflects the kind of man he is himself; strong, bold, elegant and fearless.   The jumpers are made “Hand knitting” and are lightweight and great. In different color the jumpers represent the color of the moment.  Elephant’s Day Dream, Wasabi Squeeze, Cherry, Autumn Leaves, Velvet Leaf, Oyster Blush. These names are a symbol of state of mind, delicate with a poetic view.  Not less important are the details on the jumpers, like the neck that brings us back to a less severe and more flashy, but highly expectation.
His brand appeals to a perfect audience of young but mature people. A very versatile collection that finds consensus in both visions. In fact, leather jackets, are made up of different elements but tell the same story of being strong and edgy.   It is his constant dedication to the re earch of the perfect leather, all of which are made in the Uk. The result is impressive. The black color gives a touch of deepness, a n elegance which is easily applicable to other items.

The style is perfect for a man who knows what he wants and knows what he is wearing. 
Simone Palermo
13/09/10\4