Hello my name is Paul Smith

London – Let’s make a trip into Paul Smith’s world. Until 9^th March 2014, London's Design Museum invites you into the world of fashion designer Paul Smith. A world of creation, inspiration, collaboration, wit and beauty. A trip to celebrate his career with an amazing exhibition.  The London Design Museum celebrates four decades of design by one of Britain's best known talents, Sir Paul Smith.  Hello my name is Paul Smith will include classics from his 40 years of collections and will give us something of the personality of the designer. Sir Paul Smith started his career in fashion at the age of 16, with a menial job in a clothing warehouse in Nottingham. At the age of 68, he has created clothing empire that spans the world, with over 200 shops in Japan alone, the Paul Smith label is one of the country's best loved sartorial success stories. The exhibition draws on Paul Smith’s personal archive, from his first shop in Nottingham ( 9 square metres ) on Byard Lane until now. The exhibition defines as a journey the different stages of fashion design. Its goal is to follow Smith’s evolution, show his sources of inspiration and express of the creativity of a man who never stops inventing. The mission is to explore how Paul Smith is intuitive, creative and sophisticated but also an important message for young designers like "even from a humble beginning you can progress and move forward" Paul Smith said. During the trip inside the exhibition you will hear Smith’s voice and various recordings giving to you the impression that Paul Smith is inside the show, his personal office will be recreated, and it will include objects and books that give him inspiration and also film projections, audio, and video clips from fashion shows, and behind-the-scenes.  The woman who was in charge of curating this major retrospective entitle “Hello My Name Is Paul Smith” is Donna Loveday. And in addition to the 28 collections per year that she said : “ his fans have always sent him inanimate objects. We are astounded by the post every day, they really love Mister Smith, because he is an example to follow”.Hello, my name is Paul Smith is also a book published by Rizzoli and it has been released and is available to buy online here.

Simone Palermo

24/02/2014