mercoledì 6 maggio 2015

Ambiguity for Prada

Prada is ambiguous. For the new advertising campaign pre-fall woman and man autumn-winter 2015-16 portraits on a gray background. Images taken in New York by Steven Meisel portray men and women elegantly unique.Maartje Verhoef, Niels Trispel, Willow Hand, Artur Chruszcz, Aya Jones,Johannes spaas, Natalie Westling, Finnlay Davis, Julia Nobis and TimSchuhmacher interpret the collections of Prada for the coming winter.

But what is the ambiguity for Prada? Androgen style and minimal with strong colors. There is no space for shades or different tones, except for some single pieces, to keep in the closet for a possible event. A new concept for the fashion designer Miuccia Prada who chooses just a single material: nylon. Severe shapes, office uniforms and the super chic jacket reinterpreted and redesigned taking the past atmosphere into the new future. A single color: absolute black or navy blue. Sometimes an animalier coat or camel, a tartan colored interrupts the game and conceptual monochrome Prada that continues to develop around the man-woman relationship.

Man and woman walking proudly through the streets. White faces and bright colors on her lips, red or black. 60s hairstyles for him, modern style bon-ton for her. No accessories for her on the face and no beard for him. A return to the simplicity of youth?

Besides the complexities and contradictions related to the genre they have always been a central theme for Prada, evolving. What to take men from women? What held the women themselves? Often the deepest forms of mutual influence is less obvious, and less visible said Miuccia Prada. Couples detached and distant or intimately embraced photographed on gray background that draw attention to a mix of elegance, composure and challenge. The poses give an infinite freedom of interpretation of the relationships between the characters.

Are you a boy or a girl?


Simone Palermo
06/05/2015