Miu Miu Summer 2015 Advertising Campaign

Cinematic storytelling and the interconnected narratives of the three fearless and beautiful actress empowers Steven Meisel’s latest campaign for Miu Miu.

Mia Goth, Imogen Poots and Marine Vacth in a series of cinematic tableaux, the images are captured through doorways, in several places with a multidimensional room story.

Three different faces, three different mood. Youthful Mia Goth on the bed looking into your eyes, Seductive Imogen Poots with a rebellious attitude with her mysterious shadows across her confident face in a massive red coat and Elegant Marine Vacth, one of the most young important French actress at moment, is contemplative and serene in a drawing room wearing a rose coat, the bag is placed at her feet leaving us unsure if she is arriving or leaving the scene.

These cinematic tableaux are filled with a sense of tension with a narrative story in a different scenario.

The sets is unique. Antique wallpapers, dark wood furniture, an unmade bed, creating a sense of home. The housecoat, the cardigans, the tube skirt and the blouses are a combination between innovative fabrics and re-imagined icons of the collection.

Each scene is separated and independent but linked with a dramatic atmosphere to create a new story. Each actress plays a role, and looking in on them. As you can see into the room there is a eye passage between us and the them.

An invisible voice tells us “ Would you like to enter? “

Simone Palermo

22/01/2015