RADKLAO OUWICHIAN AND THE ART OF HATS

London - It seems to be in a cartoon, in a different world. There are colors, shapes, stories, experiences, and diversity. The white rabbit from Alice is lost and it is trying to find  something…Welcome in Radklao’s wonderland.

Born in Thailand, Radklao Ouwichian burst onto the London fashion scene in the last two years. By day, she was a student in London and after several experiences she decided to do something for herself: an amazing hats designer.
 

“Two years ago I decided to change everything to become the person I always wanted to be...... Me!” she said. Radklao resigned her job, something that didn’t help her to find her way and with passion and time she designed her first hat bingo!

Radklao made different kind of hats. Something for every day, for the nights, for fun. Every single creation has a different story. There is an extraordinary personal vision in this young design. She create a new concept to wear hats. Fabrics, colors and shapes are the secrets for her success. Her motto is: be always yourself!
 

ROUGH UK had a nice chat together and she decided to dedicate a bit of her time to explain to me some points.

ROUGH UK: Tell me about your strength for your work

Radklao:  For sure my Inspiration.  It is about expression that can change every minute or each moment or every day. Hats are special for me. Hats are my inspiration. They can reflect how I see myself and how I want perhaps to be and to see the rest of the people around me.

ROUGH UK:Why London as your business?

Radklao: I am Thai, my family is there, my soul is there, but my business is here, in London, where I can do what I want. Is very important for me what this city gives to me. People, vibes, colors, all combine together to built my art. Thai is Home, London is my work.

ROUGH UK: One word to describe yourself.

Radklao: A bit different. For is very important to express myself. Two years ago I decided  who I wanted to be and this is the best thing that I have done. www.radklao.com

Simone Palermo

Via Germanwings dalla metro di Londra La compagnia tedesca sospende tutte le attività di marketing nel Regno Unito

Londra. La compagnia aerea Germanwings ha ordinato la rimozione di tutti i suoi cartelloni pubblicitari dalla metropolitana di Londra dopo la tragedia del volo di linea Barcellona-Dusseldorf dello scorso 24 marzo. La compagnia tedesca, molto nota in Inghilterra per i suoi voli economici, sta attraversando un momento difficilissimo, tanto più che oltre all’enorme danno d’immagine per Germanwings arrivano anche i danni economici per Lufthansa. Infatti gli esperti del settore assicurativo prevedono che il disastro, provocato volontariamente dal copilota Andreas Lubitz, porterà Lufthansa a pagare un importo complessivo non inferiore ai 350 milioni di dollari. Il problema per la compagnia tedesca è aggravato dal fatto che essa sembrava essere a conoscenza dei problemi medici e psichiatrici di Andreas Lubitz. Secondo la Bild l’autore della strage seguiva un trattamento “medico particolare e regolare e la Lufthansa ne era al corrente”.

L’Airbus A320, secondo la ricostruzione, si è schiantato sulle alpi francesi per colpa del co-pilota, il ventottenne tedesco Lubitz, che avrebbe deciso di suicidarsi distruggendo l’aereo. Nel disastro sono morte 150 persone. Nel manifesto pubblicitario che la compagnia tedesca ha deciso di far sparire c’era una hostess di Germanwings che invitava a salire a bordo. Un portavoce della Germanwings ha riferito: “La compagnia ha momentaneamente sospeso tutte le attività di marketing nel Regno Unito e ha rimosso i poster e le campagne online. I nostri pensieri e le nostre preghiere continuano a essere rivolti alle famiglie e agli amici delle vittime”. Questo lo slogan che accompagnava l’immagine: “Preparatevi ad essere sorpresi. Visitate la Germania”. I manifesti pubblicizzavano voli economici da e per la Germania su diverse banchine della metropolitana e all'interno dei treni.

“Abbiamo rimosso 65 inserzioni nel giro di un'ora. Adesso stiamo eliminando i cartelloni più grandi da 17 stazioni: cinque sono stati tolti, altri dieci lo saranno in giornata. Per gli ultimi due cercheremo di fare il prima possibile”. Ne rimangono alcuni, in posizioni meno accessibili, che continuano a scorrere sui grandi monitor delle stazioni, ma verranno rimossi appena possibile”, ha comunicato l'ufficio stampa di Transport for London (TfL), l'autorità che gestisce i trasporti pubblici urbani di Londra.

Anche la compagnia Malaysia Airlines aveva eliminato alcuni tweet pubblicitari dopo l’incidente che aveva coinvolto il suo Boeing 777, l’8 marzo 2014. L’aereo scomparve misteriosamente nell’Oceano Indiano e non e’ stato mai ritrovato. I tweet promozionali (“Vuoi andare da qualche parte ma non sai dove? Le nostre offerte di fine anno ti aiuteranno”) furono giudicati inappropriati.http://wsimag.com/it/economia-e-politica/14521-via-germanwings-dalla-metro-di-londra

Miu Miu Summer 2015 Advertising Campaign

Cinematic storytelling and the interconnected narratives of the three fearless and beautiful actress empowers Steven Meisel’s latest campaign for Miu Miu.

Mia Goth, Imogen Poots and Marine Vacth in a series of cinematic tableaux, the images are captured through doorways, in several places with a multidimensional room story.

Three different faces, three different mood. Youthful Mia Goth on the bed looking into your eyes, Seductive Imogen Poots with a rebellious attitude with her mysterious shadows across her confident face in a massive red coat and Elegant Marine Vacth, one of the most young important French actress at moment, is contemplative and serene in a drawing room wearing a rose coat, the bag is placed at her feet leaving us unsure if she is arriving or leaving the scene.

These cinematic tableaux are filled with a sense of tension with a narrative story in a different scenario.

The sets is unique. Antique wallpapers, dark wood furniture, an unmade bed, creating a sense of home. The housecoat, the cardigans, the tube skirt and the blouses are a combination between innovative fabrics and re-imagined icons of the collection.

Each scene is separated and independent but linked with a dramatic atmosphere to create a new story. Each actress plays a role, and looking in on them. As you can see into the room there is a eye passage between us and the them.

An invisible voice tells us “ Would you like to enter? “

Simone Palermo

22/01/2015

LONDON FASHION KICK 2015

London- It ended just the first edition of the London Fahion Kick. The slogan is very easy: Italian do it better. LFK is a very new reality, and in fact this was the first organized parade. The team is composed entirely of Italians: a leader's Nadia Spita as event manager for Art Café London, Marta Lenzi as freelance stylist and events producer and Silvia Thomas the PR. Together they have built a team made of MUA and hairstylists, graphic designers, photographers and social media managers and five fashion designers all Italians, and have organized an evening of fashion at Café Rumors of Bromley, a suburb south of London.

The Fashion Event keeps up the flair in the fashion environment a short period after the London Fashion Week. Champagne and mini arancini as traditional Italian food with beautiful models who taken part of this amazing event. A surreal collection of accessories, and ready-to-wear brands of Tiziana Mancarella, Cauchemar, Luna Retort by Gabriele Srl, Aurora Powerful and De 'Hart. Five the Italian new design-talents.

This original concept was a vibrant and very popular Venue in the Borough of Bromley London, owned by one of the most influence restaurants manager in UK. Guests, bloggers, journalists and creative people  have completed the night to give to the guest the most interactive and fashion night.

There are so many talents in Italy and all of them are waiting to be noticed. A new young voice wants to be heard in the fashion business.  Professionalism, commitment and passion are the words that describe the event.http://www.rough-online.com/article/2358-london-fashion-kick-2015

Simone Palermo

KEEP YOUR EYE ON: HELEN ANTHONY

In a time where everything looks the same, there is a design brand that makes stands out. Helen Anthony. It is distinguished from others by the message and by the freedom of his soul, which makes the modern man not only free, but above all feel refined and sophisticated.  Helen Anthony is a new brand that has come into the world of luxury fashion.  Their origins hail around the mid-2013. And their history is very unique. The brand carries special memories and moments of life.

Anthony the designer of the brand has been fascinated by clothes since he was a teenager.  And from this love of fashion a creator was born.  But he wanted to create clothes from his own personal experience.  Experiences influenced by his beloved grandmother, which he has dedicated his brand to her. And thusly the story starts. Each and every design focuses on people with elegance, those who want to make a statement and express themselves through what they wear, leaders not followers.

His design combine his innate creative abilities, which results in an effortless and wearable line that reflects the kind of man he is himself; strong, bold, elegant and fearless.   The jumpers are made “Hand knitting” and are lightweight and great. In different color the jumpers represent the color of the moment.  Elephant’s Day Dream, Wasabi Squeeze, Cherry, Autumn Leaves, Velvet Leaf, Oyster Blush. These names are a symbol of state of mind, delicate with a poetic view.  Not less important are the details on the jumpers, like the neck that brings us back to a less severe and more flashy, but highly expectation.

His brand appeals to a perfect audience of young but mature people. A very versatile collection that finds consensus in both visions. In fact, leather jackets, are made up of different elements but tell the same story of being strong and edgy.   It is his constant dedication to the re earch of the perfect leather, all of which are made in the Uk. The result is impressive. The black color gives a touch of deepness, a n elegance which is easily applicable to other items.

The style is perfect for a man who knows what he wants and knows what he is wearing. 

Simone Palermo

13/09/10\4

MIU MIU FALL/ WINTER 2014 COLLECTION

It is the time to review the new season for Miu Miu shoes.   Miu Miu has created a new style of shoe that can be worn by a sophisticated woman but also by a girl who loves to dream. The concept is very unique not just for the new “shapes” but also for the innovative use of materials.  These ideas converge into a style that is in line with the genius of Miuccia Prada. There is a connection between the past and the future that Miuccia Prada wants to emphasize. The reference of this season’s style belongs to the 1950, giving us the opportunity to understand the past world and to combine them for the future.

Materials, heels, colors are just the beginning of this trip. The nexus between vintage and future is so evident, but many questions come up regarding this fusion. Why is the new collection designed like that? Miuccia Prada wanted to say that there is no future without the past and especially for this collection she wanted to combine her memories, the time she spent time with her grandmother and the idea of the anti-fashion that now for her is the new point of view.

The structure of the shoes are the new profile of this family-collection, but not less important are the materials such as jacquard, embellishments and satin which underline the versatility of the moment.  Miuccia also introduced different themes such as  crystals, ricami, and palettes and scaffolding heels of rubber, Pvc and Raso. 

But why anti-fashion? And above all where is her inspiration? The concept is very industrial and military inspired, but also takes inspiration from the best cities in the world like Milan, London and Paris. The rule is: be elegant anti-fashion, feel free to wear what you want.

Simone Palermo

11 09 2014

THE NEW MUSE OF MIU MIU 2014

What kind of connection exists between fashion and cinema? The answer is the one and only: Stacy Martin. 
Stacy Martin is the new muse of the Miu Miu Fall and Winter 2014 advertising Campaign.

So who is the girl with the fringe?  She is an actress from the controversial film Nymphomania with Shia LeBeouf, which features real sex scenes.  Stacy, 22, plays the younger version of the main character, Joe, a nymphomaniac who is then later played by Charlotte Gainsbourg.

For the Miu Miu campaign Stacy Martin appears as a modern-day Warholian superstar candidly shot by the great fashion photographer, Steven Meisel. The shoot is stark and minimal, with beautiful black and white profile shots of the actress.

Meisel’s bare sets and stark lighting accentuate her effortless beauty. In each  shot something different emerges.

Also important is the contrast with the texture like transparent plastic, quilted nylon, brocade, knit and astrakhan, which are amplified by her subtle presence and her dark fringe.

There is a mysterious cinematic edge to the images, a far-off look - arms folded, legs crossed, a finger provocatively raised to the lips. Darkness and light are the elements of this shoot and together suggest another side of the story.

The power of the eyes and the beauty of the innocent girl gives to us a rich narrative of multiple femininitie